Having an effective G-Cloud Sales and Marketing Strategy makes a huge difference!

In our experience, and we have 80 years of between us, one of the most common pitfalls stopping suppliers from selling is a lack of a clear Sales and Marketing Strategy. In this free best practice guide you will learn how to approach your planning and how to get your organisation on the path of winning public sector business on G-Cloud.

In this guide find out how to:

  • Understand the buyer and their problems
  • Plan for the right opportunities
  • Build a public sector micro site or page 
  • Make the most of Public Sector events
  • Integrate a social media strategy
  • Plan your pitch carefully
  • Approach partnerships
  • Incorporate public sector culture